Internet search engine optimization has evolved beyond being merely the tactical positioning of keywords.
Now, highly optimized content with strategically structured “question built-in” keywords are important in order to make sure that you are fully exploiting the power of any search being done online for your specific product or service.
Voice search should make you rethink your SEO strategy
Lots of firms happen to be making an attempt to become Mobile friendly in the last several years, however, it is an issue that has frequently been overlooked so far.
Currently, 100+ million cell phone users have the Google voice search application installed on their devices and it’s a whole lot easier for a mobile web user to only talk what they’re seeking as opposed to typing it out.
Normally users just prefer to ask a question as opposed to say a specific keyword. In case the content on our website provides solutions to concerns mobile users might ask, it’s got a better chance of ranking high.
So, if your content is not arranged in a way that can help Google provide responses to search queries, sooner or later, it will hurt your lead generation, sales, and conversions.
It is important to ask yourself the following questions:
1. Is my website mobile and responsive friendly?
If not, Google has penalized your website already and your competitors are Ranking higher in Google while you are reading this.
2. Are you deliberately creating highly structured content that provides value to your qualified target audience? The simple answer to this question is to address solutions to questions like Who? What? When? Where? Why? How?.
What about the other 80%?
Search Engine Optimization has never been about only one thing. The other 80% includes regular mobile searches (40%) and Desktop Searches (40%) and in order to have the type of results that will help you dominate your competition, increase your sales and get more leads you have to make sure that you are #1 on Desktop Searches, Mobile Searches, and Voice Activated Searches.
Just take a moment to think about your own habitual online search patterns:
a) Let’s say that you saw something in facebook or any other social media that got your interest
b) You made a quick search with your mobile phone to find more about it.
c) You got excited about the idea to know more about it, so when you get home
d) You take your bigger screen device (a tablet or laptop) and do a more in-depth search
e) You end up making a decision to engage in acquiring that product or service you found “by chance” using your mobile in the first place.
Is this not the way you look for things? Then I suggest you, next time you are commuting whether it’s by bus, train or tram to spy on what the person sitting next to you is doing on his phone.